This personal project was created as a birthday gift for a close friend, a sommelier and true wine lover.

The intention was to design a custom wine label that felt personal, emotional, and deeply connected to her identity.

Context

The goal was to design a custom wine label that goes beyond its commercial purpose and becomes an emotional object, one that tells a story, honors a person, and connects design with memory and affection.

Objective

The visual concept was inspired by her colorful and expressive personality, her love for abstract art, and her creative universe. Beyond wine, she is a pastry chef and the founder of La Pony Bakery, with a special passion for medialunas and a strong admiration for the iconic brand FARM. These elements shaped the moodboard, color palette, and typography, guiding the project toward a playful, artistic, and vibrant aesthetic.

Process

This project explores the intersection of personal storytelling, illustration, and product design. It shows how a wine label can go beyond its commercial purpose and become an emotional object, one that tells a story, honors a person, and connects design with memory and affection.

Result